[ptwobrussell]

Financially, I don't need the app to produce income to keep my life on track...but the opportunity cost of continuing to sink so much time + life force into it is substantial (even in comparison to sunk costs), and that's one of the factors I'm increasingly thinking about.

I really like the idea of doubling down on getting high-quality interactive 1:1 feedback like you suggested, and that is something I can easily do on a daily basis to build more signal about how to dial in PMF in an intentional way.

I heard a quote once (Justin Kan, I think) that went something like this: first time founders focus on product; second time founders focus on distribution.

I might just be the extreme version of that quote ;)