[howon92]

> In general, I'm leaning towards a strategy where I freeze the product for a while and put 99% of the time + money + energy into marketing for purposes of finding PMF.

Have you looked into cohort retention of your users? If your users continue using your app, then I'd say keep going. Otherwise, there's no point in spending effort in marketing IMO.

[ptwobrussell]

Good thought! I haven't been rigorous about this yet, and that sounds like a tactical + practical next step. Anecdotally, I think I am currently churning most of the users. Do you have any thoughts on how many users would be a minimum threshold for a legit cohort analysis?