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by timdorr 5185 days ago
I would change the tagline at the top. "Welcome to the future." is way too generic. Maybe try "Wave hi to the future." or something like that. It makes the graphic to the left look like a giant hand wanting to give an iMac a high-five. Some specificity would be helpful.

Also, the CTA should give some indication of what will be expected out of you on the next page. I would say something about it being in alpha and how it's free.

2 comments

I personally like the "Welcome to the future" tag even though it is generic. It immediately grabs me, peaks my curiosity, and makes me excited that I'm about to see a new product that doesn't exist yet.

But the image could use something to convey this is an audio product. Something more clear than an angled shot of a music app. Maybe some headphones next to the comp, or subtly work some music notes into the header somewhere. Just spitballin, but it would be nice if the header communicated music a little more clearly

"Wave hello to the future" also captures the connotation of welcoming to the future, as well as providing a more concrete indication of what the app does. I think one of the biggest challenges with copywriting is hitting all of those notes at once, the visionary, the concrete, the solution, the problem, etc. And like other forms of art, some pieces just come together better than others.
Tim - like the idea of waving hi to future. :)