[dmicah]

Their pocket operator series were inexpensive, at $60-100 per model, but were very basic with essentially a bare PCB and most of the electronics protected by being placed under the screen. I believe that much of the cost of their expensive products is due to a lot of custom parts like CNC machined aluminum enclosures. This product seems designed to hit a price point between the pocket operators (~$100) and their plastic OP-Z (~$500).