They might find a more willing audience if they behaved respectfully. Instead they are partnering with ad networks that use pop ups, automatic redirects, take over scrolling behavior, content overlays, load in ads that shift the content around while I am trying to read it, and so forth.
These days, they pretty much have to be. Buzzfeed was probably the last site to make money on tradtional Google Ads. Adsense premiums are so low now that websites usually have to become a multi-blog syndication network to aggregate a large enough audience to make money.
I see the corporation as a collection of humans that want to receive a pay cheque to pay their bills.