[mostlyListening]

I am sure that most designers and programmers working on games are driven by passion to make great games. But they will be hired, paid, and managed by another bunch who need to pay at least partial attention to making money. It is like the partnership between the start-up founders and venture capitalists: the fact that the latters are driven by desire to make money does not negate the passion of the former to make great apps.

And the point of the article is that if the incentives of money guys get subverted, their decisions will get subverted and that subversion which will trickle down the entire production chain.