It is a big name company though. Not a lot of companies have access to a supply chain and logistics to design and ship products like they do worldwide.
Worldwide? Nothing Phone 1 wasn't even available for purchase in the U.S and I've yet to see any of their other products being sold throughout latam. They operate like the infamous street fashion brand Supreme with limited "drops" in carefully chosen markets to generate hype through manufactured scarcity.
LOL you can find lots of small companies in China you have never heard of that make (better) phones and ships to dozens of countries. Nothing isn't any better than those companies other than marketing.