Or, I guess, "someone" could apply for a custom gTLD and link it. Of course, that "someone" would need the $200K needed to review the application and all that stuff :P
Eh, you realize that this very work on the GNU Name System prompted IETF to create the ".alt" zone for this purpose already, minus the $200k fee? Registration is open at https://gana.gnunet.org/dot-alt/dot_alt.html