[icelancer]

Huh. I sell an API as a service and I never thought about middlemen abstracting some parts of it away.

Why do people use this? Just curious what the bull case is for this. Totally willing to believe there is one, but failing to figure it out myself.

[f35caleb]

My cofounder and I started this project to solve issues I had building my own API service. I had built a data API service and then realized I needed a way to service customers. I fell down the rabbit hole of building user onboarding workflows, account recovery, issuing and storing API keys, etc. It ended up being more work than the API itself!

It's the cost of doing business, I suppose. But it was such a pain that I got together with my cofounder and we decided that we should build a company to make that part easier!