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by mjs00
5177 days ago
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Most startups will not have a 'copywriter'. I've typically seen product or marketing copy from the following functions with the following related issues: 1) Developers: accurate description of product | too verbose/features rather than benefits
2) Non-technical marketing: grammatically correct | disconnected features/benefits/lack of story/too much 'sell'
3) Contract writers: Good story | expensive and time consuming to get writer to point of understanding The best sites I feel do a good job of understanding what the company's 'secret sauce' is (often what is missing - the sustainable/differentiable/competitive advantage). They have a simple/compelling narrative connecting potential users with the benefits and key features of the solution. And it's usually a very healthy amount of back/forth between 1-2 or 1-3 to get there. If you don't get any bites on your request, you might consider expanding on what you feel the 'thorn' is. Are you technical, and need help crafting a compelling story? Or do you enjoy writing but are having a hard time extracting benefits and a story from a list of features? |
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