[nashashmi]

[Company A] killed the [business], just as the [trend] was starting to take off. They could have been [Startup B].

Here are my values:

Google ... online news Reader ... social media ... Global Media Inc.

I don't know how to stress Google's dominance and ability in literally crushing the entire media world. Google News, Google Reader, Blogger, Read-it-Later, Google Books, Google Podcast, YouTube ... were all part of a big conglomerate of information extraction + information production.

Of course, the curse of antimonopolistic eyes, M+FAANG competition, and media envy would have followed.