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by cvwright 949 days ago
The challenge that they’re up against is, nobody wants to pay for “normal” non-targeted ads. The death of normal ads was called the “adpocalypse” and it took down some pretty major web properties who didn’t adapt. Dr Dobbs Journal was one of them.
1 comments

What is a normal non targeted ad?

If a feminine hygiene company has to show non targeted ads to 50% men, who benefits? They have to advertise more than twice as much, Facebook can't charge as much, and I get weird irrelevant ads that make my experience worse.