[jimmyvanhalen]

I'm not trying to spin this to make Google look bad.

It just looks like that their spending an awful lot of money to arrive at a net income which is almost equal to the amount of money they spent.

[pessimist]

I'm not trying to spin this to make GOOG look good, but I would love to be able to spend $1 and get $1 back as profit in addition to my $1.

[jimmyvanhalen]

In this case, Google spent $1 to get a return of $1.1

[barrkel]

No; $1 returned $1.2, which is better than any bank at the moment; and these are marginal numbers which understate the underlying profitability (i.e. they are like the derivative of the costs and profits).