[chii]

you're conflating user-friendliness with user power and capability.

An app can be very user friendly, but does not give the user the power they didnt know they wanted. This is what handbrake is - you get a nice GUI, you get to choose from a list of presets (unless you know what you're doing and customize it). Then you click go - you can even queue up more files.

Someone who is using handbrake is not going to learn the command line. How would they know how to queue up ffmpeg? Don't say batch scripts, because that's not something a normal user would use.