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by montalbano 950 days ago
I was surprised the blog post did not mention Modes of Persuasion, which were codified in 4th century BCE by Aristotle.

Ethos: appeal to authority

Pathos: appeal to emotion

Logos: appeal to logic

I found the post's added description of more recent psychological studies interesting though.

https://en.m.wikipedia.org/wiki/Modes_of_persuasion

1 comments

A lot has happened since 4kBC. Not sure if you noticed.
plus ça change...