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by freshfunk
948 days ago
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Generally this is unlikely the happen (obviously will depend on which EV and which ICE). The reason being is that consumers have generally accepted the cost for cars at a certain level. Rather than dropping the price for cars, they add more features or improve quality to justify a certain price point. The average ICE engine hasn't changed, from a technology standpoint, has not changed in decades. What's changed is all the internal technology (entertainment systems, parking cameras) as well as trim that's become standard (power everything). These standards are defined by the market. Case in point: see what the standard for cars (both quality and price) are for a given market like US vs India. It's unlikely they will lower margins so much as to make less money from EV's than from ICE cars. An analogous model are iPhones. The old iPhones could be sold today at a fraction of the price but instead they release new models with better features to justify the higher price point. (This is all with a caveat that I'm talking about sticker price. Given that EV maintenance should generally be cheaper, without a doubt the target is to have the total cost of ownership be lower than an ICE car as that's how EV's are being positioned today.) |
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