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by TrevorJ 6406 days ago
Makes perfect sense. Somebody will be providing an ad blocker no matter what. If it is Google then they get to control how it works, why it works and when it works.
3 comments

I instead thought "Other browsers will have ad blockers, so there are people who won't use Chrome if it doesn't have one." Implying that Google might consider that market segment and the browser strategy pretty darn important. Just a different take.
I think I agree with you. As an outsider Chrome looks like an application platform/sandbox for Google apps ('Google's AIR') that is just disguised as a browser. With their own platform they can move features more quickly than by fitting the apps into whatever box Apple/MS/Mozilla build. It could be the early MS playbook all over again. So...

Build whichever browser components remove barriers to entry for users (ad block, compatibility with many existing web apps, better performance/stability/ease of use, etc.) => build widespread adoption => commoditize desktop operating systems.

Sounds about right.

It's been a while since I last had cause to use the google toolbar but didn't that have a adblocker?

This news doesn't seem all that surprising.

[edit]Just realised I'm mixing pop-up blockers and adblockers. I don't think this makes the parent comment any less valid.

well, yes and no. They aren't writing it but inviting (urging?) other developers to come up with one. That kind of surprised me...