All of the math you need to do straightforward A/B testing is in elem.com/~btilly/effective-ab-testing/. Along with a lot of other useful information. (Don't try to comprehend the whole thing in one sitting.)
That's a very good resource. I have a copy that I've printed out and written all over.
My next post in the series is going to be about "the math" and I'll likely refer to your presentation quite a bit. Do you have an audio or video recording of it being presented?
My next post in the series is going to be about "the math" and I'll likely refer to your presentation quite a bit. Do you have an audio or video recording of it being presented?