[kolinko]

It may not scale, but it's not greenwashing - for it to be green washing, you'd need either claims of lower co2 to be false, or pretend that this solves the issue completely.

Lufthansa, at least - when I checked - made no such claim. I reviewed their compensaid site thoroughly (afraid it's just greenwashing), and their communication seems very honest.

[tonyedgecombe]

My dictionary defines greenwashing as "misleading or deceptive publicity disseminated by an organization so as to present an environmentally responsible public image".

This is exactly what this industry is doing.

[parski]

"Net zero by 2050" sounds like greenwashing to me.