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by friendzis
942 days ago
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> Your marketing team(/person) will have to do many dozen changes a day on your landing pages I would really like to see examples of this. It seems that either the marketing team is hugely incompetent and are making rudimentary typo-style edits, or the page is far from landing. |
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> I would really like to see examples of this.
I almost struggle to come up with a non-example for this for any profitable tech company.
Look at the sitemap of e.g. Solarwinds[0] or Hashicorp[1]. Both have thousands of sub-pages with different marketing copy as content to capture as much organic traffic as possible and to convert paid traffic as good as possible. That marketing copy doesn't write and update itself (or at least it hasn't until recently).
If you look on most job boards you will also find many positions that contain "SEO" in their title. While some of them are more rosy "SEO management" positions, if you squint a little bit, you'll see that in practice those people spend a good chunk of their day in their CMS (likely WP) to create new pages and updating existing pages based on conversion tracking data. That also usually doesn't have a lot to do with "incompetence", as that process is rarely something where you can one-shot the right solution. More realistically you'll just have to try out a lot and see what sticks (both with search engines and people).
[0]: https://web.archive.org/web/sitemap/https://www.solarwinds.c...
[1]: https://web.archive.org/web/sitemap/https://www.hashicorp.co...