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It's super common here in Sweden. Hell, we have a diesel car! The used car market was full of diesel cars. All petrol stations here have diesel tanks. It's diesel all the way down!

They need less fuel than petrol, but one issue is that they don't lend themselves well to 100% city driving because this can lead to costly diesel particulate filter repairs as they clog up. Diesel cars automatically regenerate the filters (burn the muck to ash) as you drive e.g. over 40 mph for >25 minutes or so. (depends on car model) You should drive like that at least once a month.

However, where I live, longer distance driving is pretty common.

They're falling out of favor with rising diesel prices since covid and of course EV's. Companies here go full EV nowadays for several reasons, public image only one of them.

I'd also like to go electrical but seems like we're still stuck for yet a few years because they still don't offer charging poles in apartment garages very liberally, and for any kind of convenient EV use, it honestly builds upon the fact that you can charge it overnight close to home.