[jilebedev]

> Time to ditch the arrogant tech blogs

No. Time to stop disguising attacks at media outlets as constructive advice.

If the author had wanted to be constructive, the article would have read along these lines: "It's a tough problem to find out what media your audience consumes, and then cater your PR toward that media outlet. Here's how we screwed that up, here's what we did to fix it, and here's how you can avoid making the same mistake".