[PumpkinSpice]

This is actually a very lucid way to frame this. People love to complain that "Google is useless now," but it's pretty clearly not the case if you look at how most people use search.

What they usually mean is "nobody can find my interesting hobby projects and I can't find theirs." And that definitely tracks. As a person who poured a lot of energy into completely free, non-commercial educational content, it grinds my gears that there are 2-3 pages of derivative blogspam peppered with affiliate links - and increasingly, LLM-generated drivel - ahead of me.

What I think we get wrong is demanding that others fix it for us, though. Yeah, it's the cool part of the internet, but it's a commercially insignificant one. What the article is trying to do - pick a specific practical solution and lead by example - is probably better. Even if it's a rehash of what we tried in the pre-Google days.