[ralfd]

Yes, it also would misaligns their incentives. I like (love) that Apple is NOT in the advertising business and fewer phd engineers obsess about how they can make me click/view more ads.

Maybe Kagi proofs that "search" could also be financed by a premium subscription? Or being a system service which is subsidized like Siri? But I think the ad-model is the most easiest/profitable for search so there is always a pull to it.

[cmehdy]

Doesn't Apple make billions selling ads?

https://appleinsider.com/articles/22/06/15/apple-ad-business...

[mrweasel]

Somehow yes,... I'm still very interested in how that works. I doubt it's wrong, but I only see ads in the app store, surely that cannot be worth that much, if so: Apple is overcharging big time on those ads.

[vbezhenar]

Apple News, Stocks

[calciphus]

Also the 36% they get from Google showing ads on search.

That revenue is significant and would have to be replaced.

[offices]

Kagi is still fundraising & most of your subscription fee goes to sourcing results from Google. We don't know yet if it will be a sustainable business model.

[carlosjobim]

Where are they fundraising right now?