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by haswell 952 days ago
I have been stuck in those lines.

But the average time taken by each and every person at self serve lines seems to be higher, because not only does the person need to decide what they want to order, they also need to figure out the UI at the same time. And there seems to be more choice paralysis when the primary way the customer consumes the menu is the moment they walk up to the kiosk.

In a traditional line, half of the ordering process is typically handled by an individual already trained to rapidly enter the order details, and in most cases, the person ordering knows what they want by the time it’s their turn.

These kiosks are about optimizing cost, and just about everything about the end user experience seems worse.