[s1artibartfast]

What stops the Google's of the world from simply ignoring every dmca takedown request? Alternatively what do you think prevents them from requiring rigorous proof in a machine readable format before honoring a request? What do you think the incentives at play are?

[mrguyorama]

The lawsuit with Viacom in the mid 2000s that could have basically killed the entire platform over copyright complaints with big studios. ContentID was a direct result of that lawsuit with the explicit goal of making sure google would never be held responsible for copyright violations.

The vast majority of "Copyright claims" on youtube are not DMCA takedowns.

Google doesn't require proof or ask for evidence or anything because they don't give a fuck about the rights of a creator. The entire goal of youtube's copyright programs are about the continuation of youtube as a profitable entity. They do that by purposely making it easy for big rightsholders to get what they want, and in the process have made it easy for strangers to bogus claim things and possibly get advertising revenue for a bit unless the creator has enough clout and access to youtube support reps to get it fixed.

[s1artibartfast]

Don't big rights holders also care about having their content taken down?

[dragonwriter]

> What stops the Google's of the world from simply ignoring every dmca takedown request?

The same thing that leads them to make deals with big money copyright-based industries for copyright systems that go far beyond what the DMCA safe harbor requires for situations it covers: the fact that they are deeply and actually aware of the copyright violation they facilitate (putting them outside of the DMCA safe harbor to start with), and rely almost entirely on the fact that that is hard and expensive to prove (which the DMCA negates, but which forces them to go beyond the DMCA for industries for which the cost and expense of proving actual knowledge would otherwise be worthwhile.)

[thomastjeffery]

Google's primary customers are rights-holders: particularly giant media corporations and very-popular youtubers.

[s1artibartfast]

Shouldn't giant media corporations also care about illegitimate take down notices against them?

[thomastjeffery]

All of their content is on a totally isolated platform like Netflix or YouTube Red.

The law binds the out group to profit the in group.

[mr_toad]

> What stops the Google's of the world from simply ignoring every dmca takedown request?

They become liable for copyright infringement if the work in question is actually in violation of copyright.

You’d want to be very sure that a work you were hosting wasn’t in violation of copyright before outright ignoring a DCMA request.