[j2bax]

>it is quite reasonable to 'cross that bridge when we reach it' (which may be never).

Unless you are a junior copy writer... Or a midlevel photographer... Or production artist... You better cross that bridge before your next rent check is due.

[somewhereoutth]

Well indeed - but copy writers and artwork creators having to up their game is hardly an extinction level event.

[tticvs]

Just like weavers, farmhands, humans calculators, stenographers, scribes, etc before them.