[jtbayly]

Not really. It’s that it’s a better hard, clear crystal gemstone.

It could easily be argued that your Seiko makes a better watch than a Rolex.

What people are looking for and value in the product will make the argument more or less compelling.

One of those things they might value is the similarity to some other well-known, valued product.

Moissanite apparently looks like a diamond but better. I could say the same about a number of watches in comparison to Rolex.