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by g9yuayon
955 days ago
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> I, as a European, cannot fathom how anyone would spend a significant amount of money on an engagement ring It's all thanks to more than 100 years of marketing campaign and tight control of supply of diamond by De Beers. People did not buy diamond rings before De Beers' "A diamond is forever", and the supply of natural diamond is practically unlimited. I have to give it to the ingenuity of De Beers - they got Soviet Union to agreed to a supply deal after Soviet Union found huge diamond mine that could have supplied the market with dirt cheap diamonds for hundreds of years! So, I'm very happy that Chinese entrepreneurs do not give a shit about De Beers and managed to figure out how to mass produce lab-made diamonds cheaply (yes, the process was invented and greatly improved by the west, but it was China, specifically the manufacturers in Henan Province, that didn't succumb to De Beers' heinous control, and gave De Beers a huge middle finger). It's funny that the traditional diamond industry started to argue that these lab-grown diamonds were too pure and lacked the impurities that natural diamonds have. And what is the response of the Chinese manufacturers? They laughed, as adding impurity to a lab-made diamond can be easy and precise. Personality, I hate the kind of consumerism and irrationality driven by De Beers. I'm very happy to see De Beers destroyed. |
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