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by AndyJames 948 days ago
The thing is it's not the culture or tradition of the US. It's just a brilliant ad campaign that lasted way longer than it should.
2 comments
thih9 948 days ago
Perhaps people genuinely enjoy having a lasting memory of an important happy moment.

And obviously this works without diamonds too.

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pilchard123 948 days ago
At what point does something become part of a tradition or culture? Why does "it started as an ad campaign" preclude something from becoming part of culture?
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