[mongol]

It is kind of crazy. Websites allow themselves to be indexed, to become content to display ads above. What if Google just showed ads? Then it would be like the traditional yellow pages. Of course, it is not in Google's interest, but I think it is in the interest of websites everywhere. There should be some licensing schemes which state under what terms your website can be indexed. Think creative commons, but with categories such as "can be indexed for ad-driven search pages", "can be indexed for for-pay search pages" and so on. I think something like this is needed to wrestle control from Google.