[mustntmumble]

I would say Yes and No. I think Effective C++ was one of the first books to use this name, but now there is a publisher who uses "Effective xxxxx" in a series: https://www.amazon.com/dp/B08R2PKL9M?binding=paperback&searc... but that publisher does not seem related to the original Effective C++ author...

Anyway the introduction to Effective Rust explains the choice of name in a way: https://effective-rust.com/intro.html