[dilipdasilva]

It is not ok for Apple or Google to do this while at the same time operating an ad business.

If they feel this is in the best interest of the end user, then they should divest of either their ad business or control of the browser. Neither company is willing to do this. This IP move is anticompetitive as it consolidates even more control of the ad ecosystem in a handful of companies. Google’s response that they are placed at the same disadvantage as other third parties is not accurate. Google controls the browser and so has full control to communicate any data between the browser and their servers, bypassing the proxies.

There is only one thing that drives these companies and that is maximizing profits for the benefit of their investors. This objective is fine. However, it is disingenuous for either of these companies to hide behind the defense that they care about the privacy of end users.

If Apple cared about the privacy rights of all humans, why do they share all data belonging to their customers in China with the Chinese government. The only reason is profits. Google also shares all their customer’s data with any government that asks.

If there were a thousand companies that each had access to a tiny sliver of a consumers data, we would have a system that naturally protects end user privacy. However, with a few companies controlling the vast majority of the consumer tech landscape, we now have a system where a few for-profit companies are keepers of our data and already sell out when their profits are at stake.