[everdrive]

>I was told that the infotainment systems were where a large chunk of their profit came from and differentiating their experience was important to the car company.

I wonder how that could be true. Most car companies have pretty terrible infotainment systems, and I've never met anyone who genuinely loved the infotainment system in their car. (Most people I know tend feel that it ranges from "somewhat annoying" to "good enough".)

[hn_throwaway_99]

I think the important point is that the comment you are responding to was talking about 2012. CarPlay didn't come out until 2014, Android Auto in 2015. So before that, the only option for infotainment systems was various levels of suckage, and I think it was a differentiator among people wanting the "least sucky" system.

These days, even when I see the rate infotainment system that is pretty good, people still want CarPlay/Android Auto because that's what they're used to, and it already integrates with settings and data that have already been configured on the user's phone.

[gangstead]

It used to be a standard $1k - $2k upgrade to get the navigation system which I imagine was highly profitable. It certainly didn't seem like any car manufacturer put much effort into it. Sometimes they could even get you to buy $300 map updates! With Car Play and Android Auto I don't know who's paying for that any more.