[mrob]

Fancy typography is the realm of magazines, not books, and I can't think of a single magazine that's stuck in my memory the way real books do. If you have to use fancy typography to make your text feel more interesting it probably isn't worth reading.

[ricardobeat]

Have any web pages stuck in your memory like real books do? The web is akin to magazines and not books.

Nowhere in the article it talks about making it visually interesting.

[mrob]

Yes, but not any with typography like the article. I use custom CSS and Firefox's Reader View to disable a lot of design/typography.