[woohoo]

I think it depends on what market you're in. If you are selling to app developers, TechCrunch is a good place to focus your energy. If you are selling to businesses (or folks that aren't in the tech industry), I don't think it gets you much.

[iseff]

Certainly agree with this. Understanding where your customers are, what they're reading, and how to get in front of them is the most important factor.

But, after that, finding the most authoritative sources within those markets is crucial. So, when people say TechCrunch is irrelevant for mobile/tech startups, well, that's just wrong (at least for us).