[tissarah]

I heard Google Plus's Vic Gundotra say the same thing at SXSW. There is definitely a time and a place for ads, and while you're viewing intimate social content might not be that time.

However... recently I've been seeing facebook ads where they are simply reshowing old status updates from my friends where they have linked/liked products, and pages. I'm not sure that reminding me of things my friends have liked and linked to isn't a more meaningful advertising experience. It's certainly not sufficient to support Facebook, but it feels like a new, possibly more valuable, kind of ad.