[rewgs]

This just seems to obvious to me, even when doing the math:

Max costs an average of $12.99/month. $30 million / $12.99 = 2.3 million. Max has over 95 million monthly subscribers, and one has to imagine that ~2% of the subscribers would pay for a single month of Max in order to see this movie. After that one month, the movie's made its budget back without having to market it at all. Like, come on, it's the age of the internet -- if you really don't want to market the film at all, just Tweet out "Hey this movie is out now on Max, go watch it" and you're sure to reach a decent amount of people.

I'm sure there's an argument against what I just said that it creates the perception of their original content made for Max being low quality or something, but that can't be worse than the now extremely accurate perception that creatives can't trust that their work will be released by WD, and thus would prefer to work for other studios. I myself work in Hollywood and have absolutely zero desire to work on a WB project after Batgirl and now this.

[addaon]

> Max has over 95 million monthly subscribers, and one has to imagine that ~2% of the subscribers would pay for a single month of Max in order to see this movie.

But what already-paying subscribers /would/ do buys you no beans. You need to find 2% of the current subscriber base who would cancel except for this movie being released, or 2% new subscribers from this release. Which besides being implausibly large to begin with, isn’t going to happen without massive marketing investment — the non-customers who value this at $13 are already less likely than the average person to know it exists, being non-customers.