The customer now gets to associate themselves with those buzzwords.
On an organisational level that means they can now use them to secure funding. Helping your customers secure funding is generally providing huge value.
On an individual level it helps them position themselves internally as an expert on cutting edge technology. Earning raises and promotions. That also is a lot of value.
On an organisational level that means they can now use them to secure funding. Helping your customers secure funding is generally providing huge value.
On an individual level it helps them position themselves internally as an expert on cutting edge technology. Earning raises and promotions. That also is a lot of value.