[DanBC]

Thanks for this; I was about to say pretty much the same thing.

Gerd Gigerenzer has a nice book about the way risk is communicated.

(http://en.wikipedia.org/wiki/Gerd_Gigerenzer)

(http://www.amazon.co.uk/Reckoning-Risk-Learning-Uncertainty-...)

[ceejayoz]

Otis Brawley's "How We Do Harm" is also good reading.