[neogodless]

That is the grand philosophical question.

Should companies be able to do this?

Is Amazon a marketplace, or the marketplace? Rewind 15 years ago, and I compared local retail, Amazon, NewEgg, Buy.com, etc. I researched each product, and then researched which site would give me a good price plus shipping. Of course Amazon won this battle and edged out many competitors.

But most people tend to go to Amazon, and let Amazon make decisions for them. That's kind of our own fault, but it's also worrying. Now I won't argue that Apple is or isn't the best maker of whatever product someone went to Amazon to shop for. But I still would like the products to be presented equally and fairly.

But... I suppose I want companies to be able to give each other money to get different levels of service, too. How do you draw this line?