[johnnyanmac]

>the act of swapping money in exchange for the game is basically 0 work.

you're still treating this as a software service. Remember that for a physical store:

1. you need to maintain the store. you can't have dirt bugs and grime everywhere 2. you need insurance to deal with various inevitable factors. theft, crime within store grounds, destruction of property, etc. 3. buildings break down faster than servers. you need to upkeep that. 4. security. Need to monitor the store in and outside of business hours. 5. yes, support. They manage memberships, pre-orders, process returns in or out of warranty/return period, check inventory for if older used games are around, and can route you to other locations for such product.

Its only cut and dry if you never think what is needed to maintain the norm for you.