[mattw2121]

Big opportunity for one of the big car rental agencies to come out looking great by advertising their "privacy focus". They could advertise to customers that they promise/certify that any personal data is wiped between rentals. Sort of like all the cleanliness guarantees that came about right after Covid hit.

[someotherperson]

They'll just monetize it behind a $19.99 fee. And then they still won't do it, leading to some data leak, for which they'll be fined $2,000,000 despite having profited about $30,000,000 from it.

[progman32]

...and then lock the admin UI behind a password so you can't do it yourself :)

[JohnFen]

> They could advertise to customers that they promise/certify that any personal data is wiped between rentals.

I, for one, simply wouldn't believe any such claim. Too much deception has already happened for there to be any trust left.

[DANmode]

Apple Car will be marketed out of both sides of their mouth, just like oh-so-private iOS devices are marketed today.

[simbolit]

Why is everyone so sure Apple Car will be a thing?

[lrvick]

Because Apple likes money, and cars have high profit margins.

[BryanBigs]

Cars have very low profit margins. Last time I checked a few years ago, the gross margin on an average American car was 10-15%. This doesn't count finacing.

[simbolit]

If that is true, an Apple car is very unlikely.

[simbolit]

That is a good reason, but in and of itself, not a sufficient reason.

Chocolate has fantastic profit margins. No Apple chocolate. ... mhhhmm, apple chocolate, that sounds yummy.

A bit closer to home, fabbing microchips has great profit margins. Apple pays good money to TSMC.

Just because it's good money isn't enough reason, I am sorry.