[kimbernator]

Selling the unit as a whole almost certainly is a loss for them, but they make money by having people buying games from them. Selling parts like that would be unlikely to have a similar effect, so they might not be able to sell it at a price point that makes sense.

[glimshe]

$549 is probably a break even price. It's a great value nonetheless, but kind of too high to be at a loss.