[zwieback]

Kind of cool, maybe, but oh my god - the awkward video is such a turn off. Hire some actors!

[exitb]

Not that it matters either way, but I hate the recent Apple style of presentation with everyone being overly happy, hand-wavy and eerily excited about mundane features. This at least felt different and somewhat more honest.

[outside1234]

The whole goal of doing a startup like this as ex-Apple people is the narcissistic "next Steve Jobs" audition they are implicitly doing.

I'm sure Steve Jobs rolled over in his grave when they lead with product specs over "why buy this."

[gizajob]

Absolutely. It was a snooze fest but as a presentation, even a few minutes in I thought I'd missed the part where they told me what it does and why I needed one asap.

[civilitty]

But then the cofounders wouldn't get the full ego-stroking Silicon Valley Enterpreneur Experience™ they crave!