[forgetfreeman]

It would be difficult for them to be more poorly positioned in the market. They don't own their network, are leaning on powerful incumbent players for the base of their tech stack, and are entering a market where any one of a number of existing global brands are poised to crush them the second the concept shows the first sign of gaining traction in the market. Not sure if this is a naked attempt to grift early adopters, dumb money, or an acquisition play. Hamhanded in any case.