[tootie]

I can imagine a ton of logistical constraints. They have U2 doing a residence, and I'd guess that residences are going to be the only options. Designing visuals on such a unique and complex display to match a specific artist is at least a few person-months of effort. You have to plan shows very far in advance and spend a lot of money on show production. This likely excludes anyone but the top-tier performers. And the exterior is basically just a giant ad. It's not a revenue-generator since you don't need tickets to see it.

[brewdad]

Yes the design of the Sphere means it will never be a successful venue for touring acts. Any entertainer performing there will have to be committed to at least a month of shows, probably more.

That said, it's a unique concert experience even setting the visuals aside. The sound is immersive, coming from all around you rather than the wall of sound typical of most concerts. As such, while still plenty loud, your ears are not completely destroyed by the end of the night should you forget your hearing protection.

[andy800]

The fact that the exterior is a giant ad is exactly what makes it a revenue generator