[hotnfresh]

Individual action directed toward the problem itself is what you do to feel like you're making a change, often at cost far in excess of the benefit of that change (which is part of why this mechanism often fails, even when a large majority want that change). There's nothing wrong with it, but at a society level, you can't count on it to get much done.

Individual action directed toward affecting policy in organizations that can overcome coordination problems (largely government) is where you focus if you want to have a big effect, but maybe not get as much immediate satisfaction.

It's still individual action.