To some extent, serving ads is like owning a money printer. I can't really get upset that everyone wants to own a money printer. I just hope that there is a backlash against ads someday, where they start having a negative effect. "Oh, Toyota is constantly advertising in my garage door app? I'm going to buy a Ford instead." People say that the US government defaulting on its debt would be the end of the world, but the real end of the world is one where advertisements stop working!