[Zak]

There's been some recent progress on that front.

Lemmy's surge in popularity over the summer is a big help. People share a lot of links to smaller websites and Fediverse accounts to Lemmy communities. If you're sharing things on a more blog-like system that uses ActivityPub, you can tag an appropriate Lemmy community in your post for increased exposure.

Mastodon has reversed its stance on full-text search, making it generally available in recent releases (though I think it still requires ElasticSearch, which smaller servers and self-hosters may not want to fuss with).